H&M has arrived virtually!!!
I can now get my printed jeans and circle skirts online at H&M. I remember last November having to call each store here in Atlanta individually to find a pair of pants. None of the four H&M stores here had them, and I had to put a call in to my dad in NY to get them for me. He was not happy about having to drive from Brooklyn to Manhattan and pay for parking just for one clothing item. He wound up buying me six pieces because he didn’t want it to be a stupid trip. I’m the baby so I didn’t get lectured too badly, but now I ain’t got no worries!
After 13 years, a stint in ecommerce in partnership with Elle, and a tragic factory accident in 2011 H&M has finally gotten all the kinks ironed out. The company made announcements on Facebook, Twitter, and WWD today that they would be rolling out the ecommerce feature along with an updated app.
I deleted my H&M app for Android about a month ago. Why? Because the coupons were nice and everything but the 30 minute drive to my nearest H&M location was not worth it. If I’m not able to shop from my device and my nearest store is not near at all, I’ll take my app space back, please and thank you.
H&M has some catching up to do with Zara, the other fast fashion chain that started its ecommerce portion in 2010. But, I think that H&M with its exclusive masstige lines and slightly lower price point will quickly gain momentum this fall. They will also be rolling out a catalog mailer this fall, and that should help boost their online sales. I will definitely be downloading this app tonight, and may do an update to this post with a review of it. I have visited the H&M website though, and I must say it looks good. I haven’t made a purchase yet but I think that if they have the shipping and handling smoothed out they may have a winner. They have already rolled out the fall lineup for men, women, and kids (which will be included in my fall prep post this week) and it looks good. The only problem that I’ve seen thus far is that there doesn’t seem to be a sales or clearance section to shop online. I do see the first coupon offered which is a 15% student discount, and their mobile app offers some great coupons too. Not sure yet whether they will offer mobile coupons on online purchases too, but if they do that will temporarily substitute the lack of a sale section. I really like what they have done with the place.
There are a few pieces I hope I am able to find in the new online shop!