Abercrombie & Fitch thinks your fat!

Abercrombie & Fitch
Mike Jeffries, CEO of Abercrombie & Fitch

Who could possibly believe that Abercrombie & Fitch used to dress John F. Kennedy? They dressed the first notable president to fight adamantly for civil rights? Would you then believe that they used to dress frat boys and people involved in political marriages? No? I thought not! After being accused of marketing thongs to teenagers and only hiring Barbie dolls to work there, are we super surprised that now their elitist toward full figures? No? okay, we’re on the same page!

Abercrombie & Fitch

I’m enraged, and all I ever buy from the retailer is the item in the featured picture above! Why? Because I think A&F clothes are unoriginal, over saturating, and made for bond fire circling fictional kids! So there…take that Abercrombie! Edward and Bella are the only people who like you anyway!

But nobody, I mean nobody, expected the idiots to actually say it out loud! Even the Paris Hilton’s of the world cringed last week as Abercrombie & Fitch exposed their ass-hat-edness to the world. Dude…your not supposed to say that out loud!!! Do what many major ateliers do, just don’t offer the sizes and keep your mouth shut!

Instead, CEO of the $5 billion dollar per year company, showed his ass! He states “We go after the attractive all-American Kid…a lot of people don’t belong [in our stuff] and cant belong [in our stuff]. Are we exclusionary? Absolutely!” In the store you will find no size larger than a 10. I have a MBA in business and a BFA in Fashion design, so I can say with some authority that it is commonplace. But with 67% of shoppers being plus sized, can they afford this type of gross misbehavior?

I’m not morbidly obese, but I’ve got a big butt, and I am an avid shopper. Many women are paying good money to get surgery to have a butt like mine. So, what in the Sam hell make A&F think it’s a good idea to alienate this consumer?! Yes, Mike Jeffies and his PR agent are both huge, gaping idiots!

I worked all weekend on my finals in school. When I came up for air, this is what I found. ABC, CBS, and even (right winged assed) FOX News discussing what a huge ass Abercrombie & Fitch has made of itself…yet again. When I saw my new Twitter pal (@papawu1) post about the subject, I had to get in on this conversation! We didn’t tell the employees to put their clothes back on, we didn’t question why 12 year olds were so fascinated with lingerie, but now we must ask…why does my weight (regardless of my health condition) determine where I shop!

But, needless to say, big box corporate America will probably win again. We need to think about who gets our money! If you stand for nothing, you’ll fall for anything!

Oh…and in case I forgot…Mike Jeffries, you look like Gary Busey on a bad day, and YOU’RE AN ASS HAT!



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